EQUI BOTANTICS was founded by 39-year-old Ekwy Chukwuji-Nnene, who is married with two daughters and lives in London.

THE IDEA

The day she held a clump of her hair in disbelief following a badly done weave-on extension devastated her and she knew she needed to find out how to look after her hair. Ekwy couldn’t find anything in the shops that helped to soften and revive her hair, so she researched natural oils, seed butters and plant extracts that encouraged hair growth, nourished the scalp and conditioned the hair shaft. After much experimentation she finally found a formula that worked.

BREAKTHROUGH MOMENT

After the launch of her website, she discovered customers raving on social media and leaving 5 star reviews which spurred her on. On one occasion on a visit to Nigeria, a lady at the airport touched Ekwy’s hair and said she could not believe it was her natural hair and begged for information about the products she used. Ekwy knew then that she had to move out of the kitchen.

EQUI BOTANICS was born. A vegan quality hair care line for healthy hair and scalp, using highly concentrated natural plants and herbal actives for maximum long-lasting moisture. Their mission is to ensure women feel empowered knowing they are getting the absolute best from nature to nurture their hair.

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