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Jamal Edwards becomes 'business guru' for new CBBC show

ENTREPRENEUR: Jamal Edwards

YOUNG MILLIONAIRE Jamal Edwards and Jamaican chef Levi Roots are among the leading business people who will share their skills with a new generation of entrepreneurs, helping them to get their own businesses off the ground for CBBC’s new TV show, Pocket Money Pitch.

Fronted by Steph McGovern, Pocket Money Pitch sees 8–14 year olds compete to receive a year's worth of pocket money to invest in their idea and to spend time with a renowned 'business guru'.

From retail to fashion and food, each episode is themed and features six budding entrepreneurs from across the UK.

The business gurus set to inspire and advise the budding entrepreneurs are include Michael Acton Smith, creator of Moshi Monsters; Jamal Edwards, founder of SBTV; Myleene Klass, fashion designer and businesswoman; Hussein Lalani, co-founder 99p Stores; Rob Law, inventor of the Trunki suitcase; Levi Roots, Reggae Reggae Sauce founder and chef and Sarah Jane Thomson, founder of children's national newspaper First News.

In each episode, the pocket money pitchers undertake three stages, including a head-to-head pitch battle to team up with a buddy.

The buddies are young entrepreneurs, including 17-year-old Ben Towers who heads up his own digital media agency and Apprentice-finalist Bianca Miller, who help them to create an inspiring business proposal.

Presenter Steph McGovern said: "It’s fantastic to have so many great entrepreneurs on board from so many different areas and they’ll bring a great deal of knowledge and experience to the show. It’s a great opportunity for the young people involved to practice getting their ideas across and they’ll learn some very valuable skills."

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