ADDRESSING THE BALANCE: Kendrick Lamar
US RAPPER Kendrick Lamar revealed that he only wanted a dark-skinned woman in his latest music video to show that black women of a darker complexion are beautiful too.
Speaking to radio personality Miss Info, Lamar explained his selection of model Brittany Sky for his music video for song Poetic Justice and why he believes that the music industry is “colour blind”.
“We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video,“ said the Compton, Los Angeles native. “It’s almost like a colour blind industry where there’s only one type of appeal to the camera.
“I give [Brittany] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in [front] of the camera. She was cool, just chilling.”
He added: “I always kept in the back of my mind like ‘you don’t ever see this tone of a woman in videos. No disrespect, I love all women, period. But at the same time, I still feels like it needs that balance.”