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TOP MAN: LeBron James in action

THREE-TIME NBA champion and four-time Kia NBA MVP LeBron James maintains the top spot on the National Basketball Association’s (NBA) list of most popular jerseys in Europe, the NBA announced.

Highlighting e-commerce sales on NBAStore.eu from Oct. 2017 – June 2018, the list features three-time NBA champion and two-time Kia NBA MVP Stephen Curry at No. 2, with 2016 NBA champion and five-time NBA All-Star Kyrie Irving at No. 3.

The list of most popular team merchandise saw the 2018 reigning NBA champion Golden State Warriors regain the top spot, overtaking the Cleveland Cavaliers who now sit at No. 2. The final three spots continue to be held by some of the NBA’s most popular and historic franchises, with the Boston Celtics at No. 3, followed by the Chicago Bulls and Los Angeles Lakers at Nos. 4 and 5, respectively.

Top 10 Selling Jerseys on NBAStore.eu (Europe)

LeBron James, Cleveland Cavaliers
Stephen Curry, Golden State Warriors
Kyrie Irving, Boston Celtics
Russell Westbrook, Oklahoma City Thunder
Giannis Antetokounmpo, Milwaukee Bucks
James Harden, Houston Rockets
Kevin Durant, Golden State Warriors
Lonzo Ball, L.A. Lakers
DeMar DeRozan, Toronto Raptors
Hassan Whiteside, Miami Heat

Top 5 Most Popular Teams on NBAStore.eu (Europe)

Golden State Warriors
Cleveland Cavaliers
Boston Celtics
Chicago Bulls
Los Angeles Lakers