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NEW PROJECT: Snoop Lion

RAPPER SNOOP Lion has executively produced a web series inspired by his visits to Jamaica.

Noisey Jamaica: Dancehall, which is the latest Jamaica-themed project from the Sensual Seduction star following the release of his reggae album last year, was aired on YouTube this week.

Producer of the show, Codine Williams, said the show was fuelled by their trip to Jamaica with the rapper, formerly Snoop Dogg, to film his Reincarnated documentary, as well as a recent video with dancehall stars, Mavado and Popcaan.

"It is about the culture behind dancehall music. The music and everything surrounding it," Williams told the The Jamaica Star.

EPISODES

She said they have filmed 10 episodes so far with artists including Tommy Lee, Popcaan, Gaza Slim, Konshens, I-Octane, Spice and Tifa. Among the topics discussed will be Vybz Kartel's murder trial and his influence on modern dancehall, women in music and dancehall fashion.

While the first episode is about Vybz Kartel, subsequent shows will include a shopping spree with Tifa, driving around Jamaica with dancehall artiste Konshens, and performances by Spice, Lady Saw and Popcaan at Reggae Sumfest.

"It is not just the raunchy side of dancehall. We want to bring dancehall to a bigger international market. We want to educate people about dancehall," added the co-producer, Andy Capper.

While it will only be aired on YouTube, Williams says this is already a large audience.

"At the moment, we are showcasing it world-wide. We have offices in 34 countries over the world and YouTube is worldwide," she said, noting that there are plans to film more episodes for the series.

Williams says she is also hoping that the series will have a positive impact on the country.

"I hope it educates people more about dancehall, the country and the culture. Not a lot of people realise how rich the music is," she told The Jamaica Star.