MONEYGRAM, a global provider of innovative money transfer and payment services, has revealed a series of fun and fan-focused events leading up to 2019 Cricket World Cup. The four event activations take place throughout the current cricket season.
Cricket is a very popular sport amongst the South Asian diaspora around the world (over 30 million strong). Of the billion fans across the globe a lion’s share of fans come from the South Asian region. India, Bangladesh, Pakistan, Afghanistan & Sri Lanka all have formidable cricket playing teams and as a business that has a key focus on these communities, the ICC association was a natural fit for MoneyGram.
MoneyGram stands for ‘bringing people closer’ and it beautifully associates with the game which connects people across boundaries. Owing to the popularity of the game and the eagerness of the fans to engage with the game MoneyGram has developed some exciting campaigns and activations in stadium and around the globe.
Commentary Challenge
During each International Cricket Council (ICC) 2019 Cricket World Cup matches, attendees can visit the MoneyGram Commentary Challenge stand and choose a 30-second video from a list to record cricket commentary.
The top 15 entries will be selected and two final winners will be chosen and given one pair of tickets to the ICC Cricket World Cup final at Lord’s Cricket Ground.
MoneyGram Sofa
A complimentary event tied to the MoneyGram tagline of “Bringing You Closer”. Selected fans will have an opportunity to enjoy a cricket match from a MoneyGram-branded sofa, designated as “the best seat in the stadium.” The winning fans will be chosen at random at certain cricket matches.
Send and Win with MoneyGram
– From May 1 July 2, customers sending money anywhere using MoneyGram can enter to win tickets to the selected matches leading up to the ICC 2019 World Cup. After sending money, customers visit http://moneygram.co.uk/myway [2], click on the “Send and Win” image and enter their details for a chance to win. There is no requirement on how much money to send and winners will be chosen weekly.
Wishing Campaign
– MoneyGram has created a special microsite that will help fans ‘wish or bless’ their favourite teams in preparation for cricket’s biggest spectacle. Keeping in mind the traditional South Asian culture where you seek the wishes and blessings of your elders and loved ones, before an important milestone in your life, the marketing campaign aims to connect with South Asian cricket fans across the globe with an engaging activation, where they can ‘wish/ bless’ the Indian cricket team. Visit: https://cricket.moneygram.com/blessings/ [3]
“Cricket touches many lives and it’s truly exciting to be a part of this sport and witnessing its potential to inspire and transform lives firsthand.
“We are delighted to be able to help bring millions across the world closer to their heroes. Our association with the ICC has helped establish MoneyGram as a preferred brand for cricket fans around the world” said Richard Levy, MoneyGram’s Head of Marketing - Europe.
“We are committed to the association with the ICC and we are proud to sponsor these events to bring fans even closer to their favourite sport.”
About MoneyGram International, Inc.
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family.
Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets.
More information about MoneyGram International, Inc. is available at moneygram.com.
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