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ON THE BOX: New YouTube music-based drama will star Jamal Edwards (pictured) and Sugababes Jade Ewen

A NEW music-based drama starring SBTV founder Jamal Edwards and Sugababes star Jade Ewen, will premiere on YouTube tomorrow (March 14).

Steffi, which follows the story of a talented girl from a South London Council estate, who’s plucked from obscurity and propelled into the world of overnight fame and stardom, will be shown exclusively on the site's new digital, premium drama channel, ThisIsDrama.

The music-based drama series features an all-star cast, including a mix of the UK’s hottest young acting talent, and is based on the best-selling novel The Overnight Fame of Steffi McBride by Andrew Croft. Jasmine Breinburg, the star of Danny Boyle's Olympic Ceremony, takes the lead role of Steffi.

In what is believed to be an industry first, the series pilot will be released as 6 x 5’ bite-sized episodes in a weekly schedule on the video sharing site, in partnership with SBTV – the UK’s leading youth broadcaster.

ThisIsDrama is a new digital channel showcasing original and exclusive drama series, films and mini-series featuring both well established and emerging acting and production talent exclusively on YouTube.